Jean Franzblau, a Professional Cuddler & founder of the Cuddle Sanctuary uses this 3-step approach for the clients: Step 1. Don’t freak out. Tell the client that it’s natural and that they don’t need to feel embarrassed or freaked out. Step 2. Review: If you're naturally affectionate and don't mind sharing some of that platonic affection with strangers for pay, you can become a professional cuddler on CuddleComfort. The site connects lonely clients in need of a hug with people who provide "touch therapy." Touch therapists set their own rate of pay. Review: If you’re naturally affectionate and don’t mind sharing some of that platonic affection with strangers for pay, you can become a professional cuddler on CuddleComfort. The site connects lonely clients in need of a hug with people who provide “touch therapy.” Touch therapists set their own rate of pay. However, this site requires.